Show your DAIRY PRIDE

Written by Rebecca Frazier
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Food and Drug Administration (FDA) regulations define milk as that obtained from a dairy cow, demonstrating that imitation products using milk’s good name are incorrect and misleading to many consumers. Plant-based alternatives labeled with terms like milk, yogurt and cheese are not nutritionally equivalent to cow’s milk, which provides nine essential nutrients. However, through deceiving packaging and labeling, many of these imitation products are misleading consumers about their nutritional value. Labeling these alternatives with dairy terms conveys a nutritional equivalency that is not accurate.

Research from the U.S. Department of Health and Human Services alongside the U.S. Department of Agriculture recently affirmed that most Americans are not meeting the recommended daily intake of dairy, which is an essential part of a healthy diet for both children and adults. Dairy products contain key nutrients necessary for healthy child development and for adult health, making dairy crucial to consumers’ diet.

That is why the Defending Against Imitations and Replacements of Yogurt, milk, and cheese to Promote Regular Intake of Dairy Everyday Act (DAIRY PRIDE Act, S.130, H.R.778) was introduced into Congress in January of this year. It is a bipartisan bill seeking to protect the integrity of dairy products by enforcing existing labeling requirements set forth by the FDA. Enacting this bill would prohibit non-dairy products made from nuts, seeds, plants and algae from being labeled with dairy terms like milk, yogurt and cheese.

Since June, this legislation has gotten five additional cosponsors. This support was a direct result of DFA member involvement, after they met with members of Congress on Capitol Hill to discuss pressing issues to the dairy industry.

Gaining support for the DAIRY PRIDE Act is crucial as Congress has many pressing issues, including health care reform, tax reform and the 2018 budget. With these issues at hand, it would be easy for the DAIRY PRIDE Act to fall to the wayside. However, with support from dairy farmers and constituents like you urging for the bill to pass, it will remain a key issue to legislators.

You can raise awareness for the DAIRY PRIDE Act today by sharing posts on social media and writing to your Members of Congress. Below are examples of social media posts that you can use to spread the word about this bill and create a following to protect nature’s most wholesome product.

Social post ideas:
Twitter
I support the DAIRY PRIDE Act. Imitation products labeled as milk can’t beat the real deal! Find out more info by clicking the link www.nmpf.org/files/DAIRY%20PRIDE%20Act%20-%20One%20Pager.pdf 

DAIRY PRIDE Act will protect the integrity of milk through enforcing labeling requirements. Click the link to support this bill today capwiz.com/dfamilk/issues/alert/?alertid=75475626 

Facebook
Did you know that non-dairy products are using milk’s good name? These products are made from nuts, rice, seeds and algae! The DAIRY PRIDE Act seeks to protect the integrity of milk and clear up consumer confusion. Your help is needed to grow support for this bipartisan bill today by writing to your members of Congress. Click the link to visit DFA’s website and draft your email today! #DAIRYPRIDEAct #UndeniablyDairy

Letter to your senator – bit.ly/2uiJW3o
Letter to your representative – bit.ly/2unMn5e

As a dairy farmer, I support the DAIRY PRIDE Act because it protects my milk. Non-dairy products labeled as milk, cheese and yogurt just can’t beat the real deal! For more information about this bill and how you can support it, click the link bit.ly/2vgAZ7P #DAIRYPRIDEAct #UndeniablyDairy

Did you know that dairy products provide nine essential nutrients that our bodies need? Plant-based alternatives made from nuts, rice, seeds and algae labeled as “milk” are not nutritionally equivalent to true milk, misleading many consumers. The DAIRY PRIDE Act is a bill seeking to enforce FDA regulations on improper labeling of these products. To learn more about this legislation, click the link bit.ly/2vgAZ7P #DAIRYPRIDEAct #UndeniablyDairy

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