Taking a deeper interest in DFA and industry issues

Written by Emily Battmer
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“We’re taking a closer look at the people and the businesses behind the products we enjoy every day,” she says. “There’s such a gap between the agriculture community and general consumers, and through Bountiful Wisconsin, I’m trying to help build the bridge to bring those two groups together.”

The Grosenicks have always gone above and beyond to promote dairy and the agriculture industry, volunteering with local agriculture organizations, speaking in classrooms and welcoming visitors to the farm. In 2012, they hosted about 4,500 people at a two-day breakfast on Crimson Ridge Dairy. The event didn’t stop at milk and pancakes — they also coordinated a kiddie tractor pull and a farm scavenger hunt that rewarded children with a token for free custard from a local restaurant. 

“Jim and I are both very passionate about the dairy industry, and we want to promote agriculture as much as possible,” Shelly says. “If we’re going to do something, we’re going to do it right or we’re not going to do it at all.”

Of all the dairy promotion the couple has done in the past five years, Shelly says producing a television show probably takes the cake. The show was originally supposed to run for one year, but there have recently been talks of extending that timeline. Shelly says the prospect of continuing the show into the future is exciting and daunting at the same time, and she would like to recruit volunteers and guest hosts to help ensure the show’s continued success.

Ultimately, she says her goal is for Bountiful Wisconsin to become a longstanding program. Eventually, she would like to revisit some of the show’s early interviewees and see how far they’ve come in their businesses.

“We interviewed a sophomore in high school that has his own honey business, and he was so professional and knowledgeable about the beekeeping and honey industry,” Shelly says. “It would be so cool to come back in a few years and see how he’s contributed to the agriculture industry.”

Shelly says the show has been a fun learning experience for her, but the project also has an important purpose. She says agriculture promotion is essential in correcting the misinformation that consumers hear too often.

“Jim says there are too many people willing to tell our story for us, and it’s not right,” Shelly says. “The only way we’re going to feed a growing population is by sustaining our business and making sure the public has the accurate story.”

Bountiful Wisconsin is available for on-demand viewing at watertowntv.com/on-demand